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TO THE BONE:
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New post every week
Interactive blog articles to promote discussion
Gotta Catch Them All
ATs have so many skill sets, why not market the one common skill that we are good at?
Shelby Daly
Oct 25, 20241 min read
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Brand Loyalty of "AT"
Who owns the "AT" brand? Obviously, there is an established community brand loyalty, but who actually manages or owns the brand of Athletic
Shelby Daly
Oct 24, 20242 min read
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Strategic Planning < Strategic Communication
Does the athletic training profession need a paradigm shift from strategic planning to strategic communication?
Shelby Daly
Oct 23, 20242 min read
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Is State (NATA) Owned Media Influencing Information about Athletic Training?
How closely are the National Athletic Trainers'​ Association organizational operations to the Chinese state-owned media in national branding
Shelby Daly
Oct 22, 20242 min read
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Is Your Elevator Pitch Egotistical?
Are elevator speeches narcissistic?
Shelby Daly
Oct 21, 20242 min read
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Mentor vs Preceptor
What is the difference between a mentor and a preceptor? What can you expect?
Shelby Daly
Oct 20, 20243 min read
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Implications of NCAA NIL on Athletic Trainers
While this policy primarily focuses on financial and commercial opportunities, it also has potential health implications
Shelby Daly
Oct 19, 20249 min read
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Do You Have a Preference for Bullshit Over the Truth?
The science of bullshitting and its relation to knowledge/facts.
Shelby Daly
Oct 18, 20242 min read
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Job Postings, Pina Coladas, and Getting Caught in the Rain
What can hiring athletic trainers learn from the 1970's song "Escape (The Pina Colada Song)" by Rupert Holmes?
Shelby Daly
Oct 17, 20244 min read
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"Ask Not What Your National Association Can Do for You, Ask What You Can Do for Your State Association"
How to make the biggest impact in the athletic training profession
Shelby Daly
Oct 16, 20241 min read
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Diversity before the Horse
What is the ultimate goal of DEIA?
Shelby Daly
Oct 15, 20242 min read
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Underpaid and Complaining?
Make sure you are negotiating as an athletic trainer! It is expected
Shelby Daly
Oct 14, 20241 min read
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TED Casey Brown: Know Your Worth, and Then Ask For It
Know your value and get paid what your worth!
Shelby Daly
Oct 14, 20243 min read
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Have You Met Your Professional Ceiling?
A written depiction of your ideal job serves as a compass guiding toward a more fulfilling and productive work relationship.
Shelby Daly
Oct 13, 20243 min read
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Strategic Alliance or Disjointed Disaffiliation?
What is the point of the Strategic Alliance in Athletic Training?
Shelby Daly
Oct 12, 20242 min read
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Calculating Educational Return on Investment
When do you start seeing money in the bank after spending so much money on a MSAT?
Shelby Daly
Oct 11, 20243 min read
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It's None of Your Business
What business is the National Athletic Trainers'​ Association actually in?
Shelby Daly
Oct 10, 20242 min read
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Could NATA's Communication Style Driving Members Away?
Is the one-way communication style of the National Athletic Trainers'​ Association driving members away?
Shelby Daly
Oct 9, 20242 min read
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Athletic Training Job or Career?
Are we treating our employment in athletic training as a job or a career? Are employers giving ATs the opportunity to create careers?
Shelby Daly
Oct 8, 20242 min read
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Multiplicity of the Same Thing
Are the qualifications to run for elected positions in the NATA too much?
Shelby Daly
Oct 6, 20242 min read
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Cross Your 'T's to Get Paid
Increased expectations in documentation for third party reimbursement
Shelby Daly
Oct 5, 20242 min read
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Building Blocks of a Healthcare Leader
Are ATs the best a being healthcare leaders? Could this be our competitive advantage?
Shelby Daly
Oct 4, 20242 min read
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Evaluations: to Point Out, or to Facilitate Change?
What is the core reason for performance evaluations?
Shelby Daly
Oct 3, 20242 min read
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What Are the Different Ways to Ensure You Negotiate an Increase in Pay?
Different categories of pay increases
Shelby Daly
Oct 2, 20242 min read
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