Shelby Daly MS ATC CSCS

Shelby Daly was born in Anchorage, Alaska and raised in Kenai, where her parents owned and operated a business technology company, HiSpeed Gear. From an early age, Shelby was immersed in her community actively participating in athletics, the arts, and professional organizations through her family’s involvement. She continued her passion for sports and service by attending Pacific Lutheran University in Tacoma, Washington, where she played soccer and became deeply involved with the athletics and kinesiology departments.

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Between her sophomore and junior years, Shelby was diagnosed with arrhythmogenic right ventricular dysplasia/cardiomyopathy (ARVD/C), a rare cardiac condition that forced her to retire from competitive soccer. This life-altering event led her to pursue a career in athletic training. As a student, she focused her capstone project on educating the public about sudden cardiac death, specifically ARVD/C. While at PLU, she served as the women’s varsity soccer team manager and worked as a photographer for the athletic department and school newspaper.

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In 2013, Shelby earned her Bachelor of Science in Physical Education with an emphasis in Pre-Athletic Training and Health & Fitness Management. She then pursued her Master of Science in Athletic Training at California Baptist University, a program known for its emphasis on holistic and non-traditional patient care. During her first year, she developed and presented a case study on ARVD/C at the California Baptist University College of Allied Health Symposium and the Far West Athletic Trainers’ Association Conference, where she received the Research Presentation Award. She also guest lectured at Santiago High School, sharing her experience with ARVD/C with future sports medicine professionals.

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After graduating in 2015, Shelby became the Head Athletic Trainer for the Ontario Fury of the Major Arena Soccer League, where she served for four years spearheading the development of a league-wide concussion policy. Her work extended internationally as she supported the U.S. National Arena Soccer Team, including tours in Tunisia and Guatemala. Her connection with the Australian National Team during the 2016 World Cup led to her appointment as Medical Coordinator for the 2018 World Cup of Minifootball in Perth, Australia.

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From 2015 to 2023, Shelby was also a part of the athletic training team at the California Institute of Technology, where she co-created “Level Up,” a performance education program for NCAA Division III student-athletes.

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In 2015, she partnered with Dr. Ethan Kreiswirth to grow Kreiswirth Sports Medicine into what is now Black Belt Sports Medicine, providing nationwide athletic training coverage for Brazilian Jiu Jitsu events, primarily through the International Brazilian Jiu Jitsu Federation (IBJJF).

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To further her business acumen, Shelby completed the University of Alaska's Occupational Endorsement Certificate in Entrepreneurship in 2022. Inspired to blend her healthcare expertise with entrepreneurial ambitions, she enrolled in the Doctor of Athletic Training program at Florida International University in 2024, with a concentration in Athletic Training Entrepreneurship, Leadership, and Globalization.

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In 2023, Shelby and her husband relocated from Los Angeles to Philadelphia, PA to support the Philadelphia Union Academy and oversee a facility transition. She currently works as an Athletic Trainer at Pennsylvania Hospital, where she collaborates with orthopedic sports medicine physicians, while also developing several start-up ventures in healthcare and sports medicine.